Shine, Estrellas, Shine!


Facebook has a cool thing going for Giving Tuesday. On November 29th, the first $1000 raised is matched (thanks Gates Foundation!) and processing fees will be waived.

Soooooo, we’re inviting Norte! fans to create a fundraiser on their FB page on behalf of the Estrellas, our learn to ride program for preschoolers using balance bikes. We’re excited to grow the program to 4 schools this winter (hopefully all of the in town schools in the near future too) but need more balance bikes and little helmets.

Here’s How It Works:

1. On the main FB news feed page, click “Create Fundraiser“, it’s near the bottom
2. Search for “Norte” and select us as the nonprofit
3. Title = “Giving Tuesday for Norte!
4. Use one of these photos HERE as the cover:

or if you have one of your child, use that.

5. Story box: Get creative. Make it fun and personal.

Here’s some copy if helpful:

Help the Estrellas shine this Giving Tuesday. After a successful pilot last year, Norte!’s learn to ride program for preschoolers using balance bikes is growing. They are expanding to 4 Traverse City schools this winter and in need of more little helmets and balance bikes. 100% of Giving Tuesday donations will go to the Estrellas. Learn more about this innovative program here:

Norte! is Traverse City’s bike-centric, youth-focused 501c3 advocacy organization.

Norte!’s mission is to help build a stronger, better connected and more bike-friendly Traverse City by inspiring its young people through bicycles.

Norte! is developing the next generation of active, happy, bikes-for-life leaders through its Safe Routes To School, #BikeTVC advocacy and youth mountain bike programming.

6. End date: November 29, 11:59pm

7. Goal Amount: How about $200??

Need more inspiration, check out these Estrellas fundraisers already created HERE, HERE, HERE and HERE.

If you’d like to help, please create your fundraiser ASAP.

Email us at with questions/concerns.


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